“You don’t need to stand out from the crowd – you just need to stand out to the right person”

Rick Butts

Social media has transformed the way authors, speakers, and other visibility types attract and sell clients. What makes you and your products or services special?

There are more than 200,000 words in the English language dictionary – you get to choose just a handful to describe you and your business. Unfortunately, even the most creative people invest nothing in developing the single most important component of their marketing.

Choose the right words and every single part of your business will flow effortlessly. With the right business name, irresistible speech and book title, and descriptions that create curiosity, you suddenly find it a lot easier to tell others what you do. But, it doesn’t stop there.

Armed with your catchy branding, your customers are not only drawn to you, but they find it easy to tell others what you do. Your customers repeating your unique message is the holy grail of marketing. It’s called word of mouth advertising and it is the most effective way to get new customers and it’s free! Getting people talking about your business is at the heart of every book Seth Godin has ever written.

“The title of your book is either the beginning, or the end, of any conversation about your book.”

What is The Stardust Factor?

The Stardust Factor is a set of insights and strategies developed by me personally, to help speakers, authors, consultants, and coaches create infinite buzz and sales flow by activating the imagination of your targeted ideal customer – in complete alignment with your authentic self.

The Stardust Factor is not about “Rock Star” fakery. This only works when your target clients are shallow.

The Stardust Factor is not about corny slogans or naming yourself something silly. This only works when your target clients are stupid.

The Stardust Factor is not about hyperbole or manufacturing some phony PR persona. If you can’t say your USP out loud to your best friend with a straight face, this is called a “clue.”

Look, good customers are too sophisticated to fall for phony junk. They can smell a fraud a mile away and they run the other way.

The Stardust Factor starts with who you really are, your experiences, values, beliefs and skills. Polishing the gems of your authentic self into word that are commonly known, but uncommonly used, through the filter of activating the imagination of your target customers, you create a powerful brand.

The Stardust Factor is about real attraction. Unlike phony branding, you don’t have to “push” your Stardust, you just turn it loose and it naturally flows into a profitable and sustainable business because it is real.

Why You Should Subscribe to This Website

These ideas are “caught” more than taught. Subscribe to my Stardust Tips and get unique ideas and actionable strategies for sharpening your PR and branding and for creating authentic buzz. Get the FREE audios and watch your email inbox for the latest ideas to grow your business and sharpen your marketing mind.

For advanced results, check out the Buy Stuff link at the top of the site to see how you can work with me directly to discover your Stardust, create your Buzzy Book or Killer Keynote Speech, and refine your business to get the results, and the lifestyle you really want.

I invite and challenge you to create something extraordinary, and offer to help you do it!

Rick Butts